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Poland Is Now The World's Fastest Developing Market of Private Label Products
This new report provides an insight into the situation on the world's fastest developing market of private label products.
Private label in Poland 2004 contains information especially valuable for:
-Manufacturers of private label products who wish to sell in Poland
-Manufacturers of private label products who wish to license production
in Poland
-Manufacturers of private label products who wish to invest in Poland
retailers, importers and wholesalers.
The report contains an overview of the private label market in Poland, identifies key market players in the domestic retail sector, and compares retail pricing of private label products with their equivalents in the UK and with branded products in Poland. The report also outlines the effect of EU accession on retail prices of consumer goods in Poland.
In addition to the analytical part of the report, Private label in Poland 2004 contains a database of over 2,500 private label products (in Excel format), which includes information about pricing, packaging and producers. A standard entry in the database includes:
Product name -Packaging/quantity -Price (in PLN and in EUR) -The name of the retail chain where it can be purchased -The name of the manufacturer -The manufacturer's contact details (address, website/e-mail address,
phone/fax, contact name)
Additional manufacturer information (sales revenues, number of employees, export markets)
The detailed pricing information is very useful for competition analysis. As private label items are almost exclusively produced in Poland by local manufacturers, the report indicates the potential competitive threat for Western European suppliers.
For more information visit http://www.researchandmarkets.com/reports/c6971
(Source: http://biz.yahoo.com/prnews/041005/lntu026_1.html) |
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